Senior Partner and Managing Director in BCG's New York
Martin Reeves is a Senior Partner and Managing Director in BCG's New York office. He also leads The Strategy Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy and organization. Current research themes include adaptive advantage, collective innovation, collective strategy and the economics of trust . He has worked with both academia and leading clients to develop and pilot novel perspectives on strategy and organization and has published broadly on such topics.
Martin joined BCG in London in 1989 and later moved to Tokyo, where he responsible for BCG’s business with Western clients. He has led a broad range of strategy assignments in a technology, consumer goods, financial services, professional services, industrial goods and healthcare in Japan, US, and Europe for both individual companies, industry associations and governments.
Before joining BCG, Martin worked for ICI in Japan and UK in marketing and strategic planning. Martin holds a triple first class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University of Foreign Studies and biophysics at the University of Tokyo.